Veteran cybersecurity expert and IBM executive, Mark Simpson, brings deep knowledge, experience, and vision to the TraitWare Team. 

RENO, Nev. April 22, 2021 — TraitWare, providing Real Passwordless Multi-Factor Authentication (MFA)™ and Single Sign-On (SSO) combined for simple secure login, has announced the addition of Mark Simpson to the team. As Executive Vice President of Business Development, Mark will lead the management of strategic partnerships and business prospects, and help drive market strategy and the overall advancement of the company as TraitWare continues to grow and expand.

“TraitWare has not only built an innovative, market-leading Identity & Access Management solution, but also a talented team and winning organizational culture,” Mark said. “Key to my decision to join was a shared passionate belief in the technology, which solves an increasingly important and global problem for enterprise security.” 

Mark comes to TraitWare with a wealth of experience, both as an engineer and as a seasoned cybersecurity expert beginning in the mid-90s at IBM, leading teams focused on authorization, identity, access control, and other Cloud, IoT, and Analytics technologies and standards. 

Mark has been instrumental in securing several security acquisitions at IBM, such as DASCOM, Access360, BigFix, and MaaS360 – all of which have been critical to the success of IBM’s security business. 

Over the last couple of years, Mark has led a team of over 2,000  engineers at Persistent Systems – 25% of whom were dedicated to architecting, coding, testing, and supporting IBM’s security products, including Identity and Access Management products such as IBM Security Verify, QRadar, and IBM Hybrid Cloud Security.

“Mark brings a world of experience to our team, having been involved in security from software to cloud. He understands the importance and the relevance of what we do,” said TraitWare CEO, Heath Spencer. “I have no doubt that his driving spirit, determination, and passion – both personally and professionally – will be a vital contribution to our success.”

About TraitWare

TraitWare’s enterprise-class, patented, and plug-and-play solution combines Real Native Multi-Factor Authentication (MFA) and Single Sign-On (SSO) for True Zero Trust Access, eliminating the need for usernames and passwords while making life easier for users, increasing security for organizations, and reducing IT support costs. With TraitWare, enterprises can manage all software authentications from a single console. Their award-winning authentication platform and mobile app offer NIST AAL2-level authentication assurance, full end-to-end deployment options for Enterprise (SAML, OpenID Connect, OAuth 2.0, SSH) & WordPress, and simple user login, without usernames and passwords. This eliminates associated vulnerabilities including phishing, theft, and misuse. For more information, visit, call (530) 264-7661, or email Follow on Facebook, Twitter, LinkedIn, and YouTube.